Lynda - Marketing Communications

Lynda - Marketing Communications
----- Lynda Video Training -----
Size: 686 MB | Duration: 1h 40m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English.

In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences-as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard

Topics include:
* Conducting research to understand the marketing landscape
* Identifying your buyer personas
* Creating your competitive edge
* Evaluating inputs before building a program
* Creating a marketing plan
* Developing messages that resonate
* Using an integrated marketing approach
* Including a mix of media to excite your customers
* Tips to enhance your SEO program
* Monitoring your marketing programs
* Motivating your employee champions
* Getting your brand ambassadors on board

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Lynda - Marketing Communications


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